Marketing

March 9, 2019

Four Great Books about Marketing

These are my favourite books about marketing:

1. Seth Godin – This is Marketing. OMG, I love this guy. He is the marketing guru. Please, don’t miss his latest interview on Tim Ferriss podcast. That’s gonna blow your mind. Trust me.

2. Contagious – Jonah Berger. The best book which shows you what stuff is shared online and why. If you want to get into the psychology of viral marketing get this one NOW!

3. Expert Secrets – Russell Brunson. This is the ONE book for those who have something to share with others but don’t know how to build their tribe. You can apply the infinite wisdom of this book to help your clients achieve their goals and build their brand.

4. Everything is Marketing – Fred Joyal. This is a book about dental marketing. However, the lessons in this book are applicable to the marketing of any product or service.

5. Last but not least (well that should be # 1 in the list actually). Study the 25 cognitive biases by Charlie Munger. You need to understand how people think and how they’re hard wired. The biases are the bible of marketing and selling. Without understanding the biases and how they apply to marketing, you simply can’t sell anything. If you want all my notes on how to apply the cognitive bias theory to marketing, send me an email and I’ll share them with you.

By angelos No Comments

March 8, 2019

Expert Secrets – Russell Brunson

Book suggestions, Entrepreneurship, Marketing

Expert Secrets by Russell Brunson. This is the ONE book for those who have something to share with others but don’t know how to build their tribe.

My motto is “Those who compromise their dreams just to feel financially safe, commit a crime against themselves and humanity.”

This is what this book is all about.

Have you got something to share which can transform the lives of a few people? Then, you’ve got to do it because these people need you and you need them. It’s about your calling, your purpose and what you’re here in this world for.

By angelos No Comments

March 1, 2019

Social Media are a means, not an end.

Book suggestions, Marketing, Social Media

It happens to me all the time.

When you’re looking for a good book on how to harness the power of social media, what do you normally do?

You open up Amazon and search for “Hack Social Media”, “Social Media Marketing Secrets”, etc.

Well, the answer often lies in a book on a totally different subject.

This is the best “secret” I’ve found about social media: “It’s not about social media, it’s about the story, the story that matters or the story that entertains”.

We get obsessed with going viral. We often think that a horizontal bar on the top of the video will skyrocket engagements, the subs will increase the watch time by 15%, we spend hours on targetting the right people within the right radius, chatboxes, AI … Bollocks.

What do you want to communicate? Does it matter? Will it inspire? Will it entertain? Will it give hope? Answer the right questions.

The best post I’ve ever done for a client was just a story and a picture. No click to action buttons, no animated stuff, no bullshit. Just a f&*$%£$ awesome story which touched people hearts. Not on purpose! It was a 100% genuine story.

The book is called Thrive. The chapter is called Wisdom. The author is Arianna Huffington. This lady knows her stuff. She created the Huffington Post and sold it for $315 million, she knows stories, she knows social media.

Kindness and smiles,

Angelos Georgakis

PS: Don’t read only men authors. Women have their own unique perspective which is … right, most of the times!

By angelos No Comments

February 19, 2019

My Notes on Marketing

Marketing

Here you’ll find my notes on marketing. I’ll be forever updating this article. I hope you’ll find something useful here.

Market with the end in mind. Let’s say you’ve created a course. Don’t talk too much about the features of the course, ie. how they will get access to the material, how many hours of video you’ve created, the different topics, etc. Explain how their life will change with your course. So, it’s not about the features of your course (you) – it’s about how they will get better (them).

People buy from people they like. You have to be likeable. How? People like those who are willing to sacrifice themselves to give to other people. ‘I don’t do this for money. I care for people like you’. Let’s say you’ve just started a new business. Be honest. ‘Listen, you’re my first client. I may not have results to show but you’ll have my full attention.” With my product/service I want to change _____ (put whatever you do here) and I want to start with you”.

A confused mind doesn’t buy. You need to be assertive when you explain what your product/service does. If you’re not sure whether this will work for them, they will sense it and they simply won’t buy. Show you believe in your product. Give a 100% refund guarantee. There will be those who will take advantage of your refund policy but who cares? This is something you lose in order to get more. In any case, if someone took advantage of your refund policy and enjoyed the benefits of your product without paying. Still, you’ve done something good for them. They may recommend your product to someone else. They’ll be grateful to you. A few times, authors and creators deliberately upload their books and resources on torrent sites to create buzz and brand awareness.

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