Four Great Books about Marketing
These are my favourite books about marketing:
1. Seth Godin – This is Marketing. OMG, I love this guy. He is the marketing guru. Please, don’t miss his latest interview on Tim Ferriss podcast. That’s gonna blow your mind. Trust me.
2. Contagious – Jonah Berger. The best book which shows you what stuff is shared online and why. If you want to get into the psychology of viral marketing get this one NOW!
3. Expert Secrets – Russell Brunson. This is the ONE book for those who have something to share with others but don’t know how to build their tribe. You can apply the infinite wisdom of this book to help your clients achieve their goals and build their brand.
4. Everything is Marketing – Fred Joyal. This is a book about dental marketing. However, the lessons in this book are applicable to the marketing of any product or service.
5. Last but not least (well that should be # 1 in the list actually). Study the 25 cognitive biases by Charlie Munger. You need to understand how people think and how they’re hard wired. The biases are the bible of marketing and selling. Without understanding the biases and how they apply to marketing, you simply can’t sell anything. If you want all my notes on how to apply the cognitive bias theory to marketing, send me an email and I’ll share them with you.
