Steffan Surdek is a professional speaker, author and coach. His passion is collaborative leadership. He works in organisations and helps them to improve communication, unleash leaders, and define that element of success which is a shared vision. He regularly writes for Forbes. You can find Steffan here.

This is the long Skype session we did together a few months ago. Enjoy!

Highlights

Steffan insists on learning by doing. Don’t focus on success or failure but take action, experiment and aim to learn something out of the experiment.

17:35 I don’t charge consulting commissions when I refer people to a job. It’s business. If they I helped them, they are more likely to help me when I am in need. You have to give to get.

30:40 Bring the people to the feeling space. How does the progress feel?

32:15 Awesome Stuff Here: On marketing yourself and how to get noticed: Deliver value first and the money will come later. First, get to know your customers to see what you can offer to them. If you want to sell them something, you have to meet their needs. To see what their needs are, you have to get to know them. Maybe a free workshop at the beginning? Give them the opportunity to introduce themselves and their needs to you first!

36:59 Question: Is it OK to give stuff for free? People don’t value free stuff. Steffan says giving away stuff always creates business. When you give away stuff though, you have to be prepared that you may not be given anything back. Do something because it’s part of you.

43:00 Create content that’s reusable. Create content that you can chop up and use it in a different form or source. Do you have a long talk on YouTube? Take that long video and create a new one with the highlights.