Below is a list of things you can do to increase your email deliverability, ie. your inbox placement rate (emails got into your subscribers’ inbox/emails sent out). This article could be a whole book or series of books so I’ll try to be updating it as often as possible.

Re-engage with Inactive Subscribers

Subscribers who are not engaging with your emails (not reading, not clicking, not replying, not forwarding, etc.) have a negative impact on your email marketing campaigns. Inactive subscribers is a sign to the mailbox providers (Gmail, Yahoo, Outlook, etc.) that your emails don’t provide value.

A good ISP has to protect the mailbox of their clients, right? So, a good ISP thinks: If my people don’t even bother to open these emails every week, why shall I keep sending these emails? Dump the bloody emails into the spam folder.

It’s very easy to increase your deliverability right now: Send only to the dudes that open your emails and you’ll see your open rates skyrocket! 🙂