Here you’ll find my notes on marketing. I’ll be forever updating this article. I hope you’ll find something useful here.
Market with the end in mind. Let’s say you’ve created a course. Don’t talk too much about the features of the course, ie. how they will get access to the material, how many hours of video you’ve created, the different topics, etc. Explain how their life will change with your course. So, it’s not about the features of your course (you) – it’s about how they will get better (them).
People buy from people they like. You have to be likeable. How? People like those who are willing to sacrifice themselves to give to other people. ‘I don’t do this for money. I care for people like you’. Let’s say you’ve just started a new business. Be honest. ‘Listen, you’re my first client. I may not have results to show but you’ll have my full attention.” With my product/service I want to change _____ (put whatever you do here) and I want to start with you”.
A confused mind doesn’t buy. You need to be assertive when you explain what your product/service does. If you’re not sure whether this will work for them, they will sense it and they simply won’t buy. Show you believe in your product. Give a 100% refund guarantee. There will be those who will take advantage of your refund policy but who cares? This is something you lose in order to get more. In any case, if someone took advantage of your refund policy and enjoyed the benefits of your product without paying. Still, you’ve done something good for them. They may recommend your product to someone else. They’ll be grateful to you. A few times, authors and creators deliberately upload their books and resources on torrent sites to create buzz and brand awareness.