Social Media are a means, not an end.

It happens to me all the time.

When you’re looking for a good book on how to harness the power of social media, what do you normally do?

You open up Amazon and search for “Hack Social Media”, “Social Media Marketing Secrets”, etc.

Well, the answer often lies in a book on a totally different subject.

This is the best “secret” I’ve found about social media: “It’s not about social media, it’s about the story, the story that matters or the story that entertains”.

We get obsessed with going viral. We often think that a horizontal bar on the top of the video will skyrocket engagements, the subs will increase the watch time by 15%, we spend hours on targetting the right people within the right radius, chatboxes, AI … Bollocks.

What do you want to communicate? Does it matter? Will it inspire? Will it entertain? Will it give hope? Answer the right questions.

The best post I’ve ever done for a client was just a story and a picture. No click to action buttons, no animated stuff, no bullshit. Just a f&*$%£$ awesome story which touched people hearts. Not on purpose! It was a 100% genuine story.

The book is called Thrive. The chapter is called Wisdom. The author is Arianna Huffington. This lady knows her stuff. She created the Huffington Post and sold it for $315 million, she knows stories, she knows social media.

Kindness and smiles,

Angelos Georgakis

PS: Don’t read only men authors. Women have their own unique perspective which is … right, most of the times!